06 Oct

Elizabeth Arden PRO Launches This October

Women’s skincare behemoth Elizabeth Arden has just entered the professional skincare market with the launch of Elizabeth Arden PRO this month. PRO will be available in the following regions in 2014: Australia, Canada, Scandinavia, and the United Kingdom.

The PRO line offers a range of professional skincare treatments which deliver immediate gratification in the form of quick, visible results with no downtime — face treatments which can be enjoyed during the span of a lunch break from the office. The line is comprised of two different peeling systems: a 50% strength peeling system which is targeted towards specialized clinics, and a 30% peeling system which will be used in spas as it is gentle enough to be used once a week for 6 weeks.

Elizabeth Arden worked with renowned skincare scientist Joe Lewis to develop the PRO line. Mr. Lewis first partnered with Elizabeth Arden in 2005 to launch Prevage®, which has won more than 160 international beauty awards, and has won international fame by introducing revolutionary skincare ingredients such as Alpha-Hydroxy Acid in 1983.

For anyone interested, minimum opening order for Elizabeth Arden PRO is £2,000.

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